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Allure Bridals

With a name that says it all, Allure Bridals is one of Dimitra Designs' top wedding designers. We are thrilled to be able to offer a great selection of their spectacular wedding dresses to our brides. Starting as a retail store in 1998, Allure has progressed to being an award-winning bridal manufacturer, with three collections - Allure Bridals, Allure Couture and Allure Bridgerton, along with Madison James, their premier designer collaboration.

Building on their belief that all brides should feel nothing less than gorgeous on their wedding day, Allure creates wedding dresses that start with simple, elegant design. These styles are then richly enhanced using gorgeous fabrics like satin, silks and lace, along with intricate and extravagant adornment with beads, crystals, embroidery and lace appliques.

Browse our assortment and choose one of these timeless gowns featuring fitted bodices that highlight your curves, scalloped lace or sheer illusion necklines, stunning mermaid silhouettes and flawlessly draping skirts. It only takes one look to fall in love with one of these Allure dresses, presented in a wide variety to accommodate the fashion sensibilities, body shapes and budget of any bride.

Note that not all of our Allure bridal gowns are displayed online, so we suggest you visit our store in Greenville, South Carolina to see the full collection we have available. Privileged to be an authorized retailer for Allure Bridals, Dimitra Designs offers you the benefit of our long-term experience and expertise in the bridal fashion industry. Trained to provide personalized fittings and guidance based on our in-depth knowledge of Allure and all our designers, our staff is an invaluable resource for helping you to succeed in finding your ideal wedding dress.

At Dimitra Designs, we take great pride in presenting the largest selection and best customer service of any bridal shop in the Greenville-Anderson-Spartanburg region of South Carolina. We look forward to being part of your treasured wedding experiences.